San Francisco Bay University (SFBU) is seeking a bold, forward-thinking Vice President of Enrollment Management to lead a transformational era in student recruitment and success. This is more than an executive role—it’s a chance to disrupt traditional higher education by infusing new technologies, data-driven strategies, and bold ideas into every stage of the enrollment journey. With a target of tripling on-campus enrollment to 1,500 students by Fall 2029 and scaling online programs to reach tens of thousands, the VP will drive strategic innovation from the President’s Cabinet while leading a dynamic team. From reimagining financial aid models to designing high-impact marketing and outreach campaigns, you'll shape a future-facing enrollment ecosystem built on access, equity, and growth. SFBU offers relocation assistance, exceptional benefits, and the opportunity to lead at the intersection of mission and innovation in the heart of Silicon Valley.

Another Source’s client, San Francisco Bay University, is recruiting a Vice President for Enrollment Management to join their team in Fremont, CA.  

Here’s a little about San Francisco Bay University and the position they are recruiting for: 

San Francisco Bay University (SFBU), a nonprofit, WASC-accredited, university situated in the heart of Silicon Valley in Fremont, California, seeks an innovative and experienced Vice President for Enrollment Management. SFBU’s mission is to offer inclusive, innovative, and inspirational education for lifelong careers and our vision is to set the standard as a national model of higher education in service of the common good.  

At SFBU, students come first. We prioritize students’ needs by fostering personal engagement among students, faculty, and staff. We are committed to providing affordable quality education with a deep commitment to diversity, equity, inclusion, and social justice.   

We encourage you to learn more about SFBU by reviewing our strategic plan at https://www.sfbu.edu/strategic-plan   

Position Overview:  

The Vice President for Enrollment Management serves as a strategic leader at San Francisco Bay University (SFBU), reporting directly to the President and sitting on the President’s Cabinet. This executive role oversees the entire student enrollment lifecycle—including recruitment marketing, outreach, admissions, and financial aid—and plays a critical role in driving the University’s growth, access, and student success initiatives. 

This position leads a dynamic team that includes the Recruitment Marketing Project Manager, the Senior Director of Outreach, the Senior Director of Enrollment, and the Associate Director of Financial Aid. The Vice President partners closely with academic and administrative leaders to align enrollment strategies with SFBU’s mission of providing accessible, inclusive, and innovative education. 

San Francisco Bay University (SFBU) is embarking on a bold growth trajectory, aiming to expand its in-person student body from 500 to 1,500 by Fall 2029. You will lead this vision and long-term institutional sustainability while enhancing access to affordable education. In parallel, SFBU is investing in its online presence with the goal of reaching tens of thousands of learners, focusing on serving the local community and increasing domestic student enrollment. 

Essential Responsibilities:  

Strategic Enrollment Leadership 

• Develop and execute a comprehensive, multi-year Strategic Enrollment Management (SEM) plan covering the full student journey—from prospect to alumni—focused on achieving institutional enrollment goals and expanding market reach. 

• Translate enrollment trends, market research, and forecasting into actionable strategies; regularly update leadership on enrollment performance and key metrics. 

• Lead and manage all aspects of undergraduate and graduate enrollment, including in-person and online program recruitment, admissions, and enrollment data analytics. 

• Build a robust staffing model and team infrastructure that supports regional and national recruitment goals. 

• Foster strong external relationships with high schools, community colleges, and community-based organizations to build sustainable enrollment pipelines. 

Operational Effectiveness & Technology Integration 

• Collaborate with the IT department to design and implement technology systems that enhance recruitment, admissions, and financial aid operations. 

• Continuously assess and improve operational workflows, leveraging innovation to increase efficiency and student satisfaction. 

• Provide transparent and timely reporting on enrollment trends, progress toward strategic goals, and retention data. 

Recruitment Marketing & Communications 

• Lead the development and implementation of a targeted, data-informed enrollment marketing strategy to attract and convert diverse applicant pools—including undergraduate, transfer, continuing education, and graduate students. 

• Guide the creation of compelling digital campaigns, print collateral, and recruitment materials across multiple platforms and audiences. 

• Partner with the Director of Communications and Marketing to ensure consistency in brand messaging and alignment with institutional identity. 

• Supervise marketing staff in the creation of digital content, communications strategy, social media outreach, and yield-focused campaigns. 

• Identify and segment key geographic and demographic markets to improve personalization and outreach effectiveness. 

Financial Aid Strategy & Optimization 

• Design and manage a strategic financial aid model that effectively uses federal, state, and institutional aid to support access, retention, and net tuition revenue goals. 

• Align financial aid strategy with recruitment objectives and collaborate with relevant departments to analyze aid effectiveness on yield and persistence. 

Campus Collaboration & Student Success 

• Work cross-functionally with academic affairs, student success, and advising units to ensure a seamless enrollment experience and support holistic student outcomes. 

• Serve as a strategic partner in advancing retention and graduation initiatives through integrated planning and data-sharing. 

• Educate internal stakeholders about enrollment strategy, national trends, and challenges to foster an enrollment-conscious campus culture. 

Resource & Budget Management 

• Oversee budget planning and resource allocation for all functional areas within Enrollment Management. 

• Ensure effective use of resources to meet strategic enrollment objectives and support operational sustainability. 

Minimum Qualifications:  

• Ph.D. or terminal degree from an accredited institution. 

• Five to ten years of progressively responsible leadership experience in higher education enrollment management, with a record of successful outcomes in recruitment, admissions, financial aid, and student success.  

• Proven track record of visionary and strategic leadership, particularly in developing and executing long-term enrollment plans that align with institutional mission and goals. 

• Demonstrated experience using data analytics and market research to inform enrollment strategy, drive decision-making, and achieve measurable growth in enrollment, academic quality, and student diversity. 

• Deep understanding of high-impact practices, holistic student success strategies, and the student lifecycle from inquiry through graduation. 

• Demonstrated success in brand strategy, enrollment marketing, and digital communications, including the use of CRM platforms, digital campaigns, and targeted messaging to attract and retain students across diverse markets. 

• Exceptional ability to lead and inspire cross-functional teams, foster inclusive collaboration, and build strong working relationships across academic and administrative units. 

• Experience in change management and strategic implementation, with the ability to drive institutional transformation and achieve buy-in from stakeholders. 

• Strong commitment to diversity, equity, inclusion, and social justice, with a demonstrated ability to advance these values through enrollment and student engagement strategies. 

• Outstanding interpersonal, analytical, communication, and problem-solving skills, with a deep understanding of the current challenges and opportunities in higher education enrollment. 

Anticipated Salary Range: $250,000- $265,000 per year, commensurate with experience.   

SFBU is an Equal Opportunity / Affirmative Action Employer: SFBU is committed to providing equal employment opportunities for all employees and applicants for employment. SFBU does not discriminate in employment opportunities or practices based on race, color, religion, sex, age, national origin, disability, veteran status, sexual orientation or any other characteristic protected by law.  

In accordance with federal and state disability laws, San Francisco Bay University provides reasonable accommodations to applicants with disabilities. If you require assistance during the application or interview process, please contact SFBU Human Resources at hrmgr@sfbu.edu.  

Another Source works with their clients, on a retained project basis. We are committed to building inclusive candidate pools as we partner with hiring teams. Veterans, women, people of color, LGBTQIA+, and people with disabilities are encouraged to apply. As you read through the job posting and review the list of qualifications (required and/or preferred), please do not self-select out if you feel you do not meet every qualification. No one is 100% qualified. We encourage you to apply and share your story with us.  

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