Another Source’s client, Greater St. Louis, Inc., is recruiting a Director, Business Attraction Marketing to join their team onsite in St. Louis, MO.  

Here is more about Greater St. Louis, Inc and this opportunity:  

Greater St. Louis, Inc. (GSL) brings together business and civic leaders to create jobs, drive inclusive economic growth, and increase the St. Louis metro area’s global competitiveness. The Director of Business Attraction plays a critical role in GSL’s efforts to attract new companies, investment, and jobs to the bi-state metropolitan region. The Business Attraction team at Greater St. Louis, Inc. markets St. Louis to generate new investment leads and provides follow-on services at no charge to the client to position St. Louis’ competitive advantages. Such services may include site location visits, customized market research, financial incentive assistance, and related support. The GSL Business Attraction team works collaboratively with regional economic development partners across the 15-county, bi-state MSA to find the right site solutions to meet clients’ needs. 

To learn more about Greater St. Louis, Inc., visit: https://greaterstlinc.com/  

What you will be doing: 

The Director of Business Attraction Marketing will be a key leader in shaping and executing high-impact marketing and communications strategies that advance the goals of our business attraction efforts. This role is responsible for developing and delivering innovative, data-driven campaigns that promote the St. Louis region as a premier destination for business investment, with a focus on high-value industries and markets. The Director will lead initiatives that enhance regional visibility, generate qualified leads, and grow the business attraction pipeline. Reporting to the Senior Vice President of Marketing & Communications, this individual will directly support efforts that bring thousands of new jobs and billions of dollars in capital investment to the St. Louis region. 

Essential Functions: 

• Create and lead strategic multi-channel marketing campaigns that generate increased awareness of the St. Louis region among target audiences  

• Oversee and optimize targeted digital and print marketing, advertising, and sales support tactics to produce a measurable increase in pipeline leads and velocity  

• Develop compelling messaging, sales collateral, and project proposals that utilize research and subject matter expertise to effectively and creatively convey our region’s competitive strengths to sophisticated audiences across targeted industries 

• Lead internal project teams and coalitions of external stakeholders in the strategic execution of marketing efforts at globally significant trade shows and industry forums 

• Bring creative and sophisticated marketing approaches to the business attraction team that directly support the growth of the sales pipeline and improve our success rate for closing deals 

• Collaborate with cross-functional teams to produce best-in-class materials and ensure timely delivery of all projects 

• Perform additional duties and responsibilities as may be assigned to you by Greater St. Louis, Inc. 

Characteristics Needed for Position: 

• Motivated by a healthy sense of competition, drive to win, and satisfaction in achievement 

• Comfort working and leading in an agile, fast-paced environment 

• Ability to work independently and collaboratively while balancing multiple priorities to meet deadlines  

• Exceptional results orientation and sense of accountability toward the success of the whole 

• Exceptional written and oral communication skills 

• Strong desire to work as part of a results-oriented team 

• Exceptional strategic fluency and creative capacity with the ability to execute 

• Exceptional standards of quality, attention to detail, and follow-through 

• Usage of independent judgment and discretion, as warranted 

Education & Experience Required: 

• Bachelor's degree or equivalent relevant work experience in marketing, communications, business, or other related disciplines 

• 10 or more years of experience in marketing, communications, or business development preferred, with a focus on business-to-business or professional service environments  

• Proven experience in leading and executing multi-channel marketing and lead generation campaigns 

• Experience collaborating closely with sales teams to support pipeline objectives  

• Strong knowledge of Microsoft Office applications including Word, PowerPoint, and Teams 

• Proficient with the capabilities of digital communication platforms such as HubSpot, WordPress, or similar tools 

• Familiarity with utilizing customer relationship management (CRM) software such as Salesforce to manage interactions, track pipeline activity, and analyze data for improved outcomes 

Travel and Schedule:  

Must be available during standard business hours. May be required to work more than 8 hours during a workday as project deadlines demand. Events and meetings will involve some early mornings, evenings, and weekends. Will require travel based on project demands. Travel includes frequently driving a motor vehicle as well as occasional air travel. International travel will likely be required on occasion. 

Salary and Benefits: 

Greater St. Louis, Inc. offers a competitive salary and benefits package, including health, dental and vision insurance, paid time off, holidays, and 401(K) with a Company match. 

Equal Employment Opportunity (EEO) Statement of Inclusion   

Greater St. Louis, Inc. is an equal opportunity employer which extends equal employment opportunities (EEO) to all qualified individuals, with regard to all terms and conditions of employment.  

Another Source works with their clients, on a retained project basis.  We are committed to building inclusive candidate pools as we partner with hiring teams. Veterans, women, people of color, LGBTQIA+, and people with disabilities are encouraged to apply. As you read through the job posting and review the list of qualifications (required and/or preferred), please do not self-select out if you feel you do not meet every qualification. No one is 100% qualified. We encourage you to apply and share your story with us.

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